Designing Auréa: From Identity to E-commerce for a Conscious Accessories Brand

About Auréa

Branding From the Ground Up

We started by crafting a minimalist, elegant visual identity including the logo, color palette, typography and tone of voice that could work across digital and physical touchpoints. From there, we developed a clean and modern Shopify store focused on storytelling, product clarity and ease of navigation.

Bringing the Brand to Life

Our content creation also reflected the brand’s essence. We produced product-focused visuals, mockups and soft lifestyle shots to be used across the site and social media. The result: a brand experience that feels premium, responsible and consistent from the first click to checkout.

Auréa Portugal is a vegan accessories brand with a mission: to create consciously, beautifully and locally. Our challenge was to translate that purpose into a brand and online presence that felt as intentional and refined as the products themselves.

E-commerce & Website

We designed a Shopify store that matched Auréa’s minimalist, elegant identity — clean layout, soft tones and intuitive navigation. The product pages were optimized to highlight key details and materials, while the checkout was simplified to maximize conversion.

• Fully responsive Shopify theme

• Mobile-first structure

• Branded product page design

• Secure and streamlined checkout experience

Shopify Store Built

From design to launch a complete store setup tailored to the brand.

1

10+

Products uploaded

Full catalog uploaded, organized, and optimized for conversion.

100%

Responsive design

Mobile-first and seamless across every device.

Visual Identity

We created a visual system that communicated Auréa’s calm, ethical tone:

• Logo with geometric balance and softness

• Neutral, organic-inspired color palette (beige, white, black)

• Elegant typography focused on clarity and softness

• Digital brand guidelines for future use

Content Creation

We produced product photos and realistic mockups for social media, web and paid campaigns. The tone was soft, editorial and clean — to reflect the refined quality of the products.

• Flat lays and isolated product shots

• Lifestyle/product-in-use imagery

• Mockups for site banners, product cards and packaging

• Edited content for stories and reels

Photos Captured

From product shots to lifestyle images, all aligned with the brand’s tone and feel.

50+

8

Short-form Videos

Reels and behind-the-scenes clips created to boost awareness and engagement.

Social Media Presence

Using the visual identity and content base, we structured a cohesive Instagram grid and story layout, including:

• Branded templates

• Highlight covers

• Feed planning aligned with launch schedule

• Light caption direction and brand voice suggestions

Posts Designed

Curated visuals and copy tailored for Instagram to build a strong and consistent identity.

+8

2

Campaigns Launched

Seasonal drops and brand storytelling campaigns planned and executed across platforms.

Impact

Auréa’s digital presence now matches its product quality and purpose — refined, trustworthy, and consistent. The store is ready to scale, the visuals are versatile, and the brand is ready to build lasting connections.

Contact us

Whether you have a request, a query, or want to work with us, use the form below to get in touch with our team.